What are Financial Promotions requirements?

In its 2022/2023 Business Plan, the FCA identified effective oversight of firms communicating and approving financial promotions and one of its key activities. 

The FCA handbook defines a financial promotion as an ‘invitation or inducement to engage in investment activity’. In the context of firms, this relates to any communications that promote its brand, products or services in an attempt to persuade customers to buy what is being marketed. All financial promotions must be fair, clear and not misleading.

Financial Promotions requirements cover promotions including: 

  • Web content
  • Email marketing
  • Social media
  • Print, online, television and radio adverts
  • Marketing brochures and literature
  • Direct mail
  • Sales aids, such as presentations 


How we can support you

Having undertaken a large number of financial promotions review we are well placed to give firms piece of mind they are meeting FCA requirements.

As part of our service we would conduct a full review of your website and all relevant promotional materials, such as emails and advertisements, to ensuring they meet FCA and, where relevant, ASA (Advertising Standards Agency) standards and guidelines. Once completed you will receive a full report outlining any areas that may not be meeting the requirements, with suggested changes to support remediation.

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Why choose Cosegic?

Our 360 degree perspective of regulatory affairs


Our 360 degree perspective of regulatory affairs

Our wide range of financial sector experts come together on a regular basis to discuss their interactions with the FCA and the regulatory trends that they are seeing, providing us with a more informed understanding of the FCA than our competitors.

Direct, proportionate advice


Direct, proportionate advice

Our unique perspective means we really do have our fingers on the pulse of regulation, which helps us to ensure that the advice we offer is practical, helpful and directly proportionate to our clients’ needs.

Our understanding of the role of compliance in firms


Our understanding of the role of compliance in firms

We have watched the evolution of compliance over the past twenty years and understand that compliance must now become a core part of how financial services carry out their businesses in order for them to be successful.

Compliance confidence for visionary growth


Compliance confidence for visionary growth

In recognising this, our services have been built in a way that can help you navigate regulation ensuring you will keep your vision and objectives intact. Our breadth of experience allows us to balance your business objectives with your compliance requirements.

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